Research On The Talent Development Strategy Of Henan Television

With the competitions among the media market became more and more serious, the coming forth of the various new medias. Thus, the TV media is face with increasing competition. These competitions covered programs, capital, technology, markets, resources, talents and other media for survival and development at all levels. The core competition among them is the talents competition. Currently, the domestic television Stations are under the circumstance of both opportunities and challenges. Operating the talent development strategy, increase the force for human resources development and utilization, and constructing highly qualified personnel are the necessaries for the TV media to meet the both opportunities and challenges.Recently, the number of television industry employees in our country is present to be increasing. Not only the education level of the employees is improved, but also the multiple background is present to be another feature. While the overall status of the employees are getting better, our provincial TV stations are facing the challenge coming from the CCTV, other provincial TV stations, local TV stations, and the challenge from other medias. To cope with various conditions, the provincial TV stations must upgrade their own core competence, build up the localized, characteristic and customized developing principles.This paper introduced the SWOT analysis model in the Management Theory. Through the analysis for the development of Henan TV talent, the paper summed up the superiority and the weakness, opportunity and menace of the current talent developing status and the talents management strategy to wholly grasp the carrying out effect, exciting defects and development direction of current talents resources and the talents policy. Thereby, it can provide the referential opinions for managing the talents more scientifically and actively, and the common development of the talents themselves and Henan TV. The paper absorbed and summed up domestic and foreign media talents develop theory of strategic research and research results, aiming at the problems and the outer menace in current Henan TV Station. Exclusively constituted the Henan TV talent development strategic planning. From the personnel selection, training to the appointment, management, and so on, all aspects of the implementation strategy.The paper concluded by noting that talents are the main traction power for the TV stations., talent development strategy related to the talent configuration, personnel quality, long-term talent development problem, the implementation of human resources development strategies are Henan TV seize the opportunity, and deal with the challenges, and the only way to achieve sustainable development.