Study On Strategy Of Broadcast Development Under The Background Of "Internet+"

With the popularity of the network and tariff reduction, completing all kinds of jobs with the network has become a particularly common things in life; With the upgrading of mobile terminal hardware and software, we can now listen to the radio via mobile phones, tablet computers, etc. and we can listen to the most radio programs across the country, and even abroad radio programs. At the influence of the Internet, the interaction with the broadcast programs becomes very convenient. In the past, when listening to the radio, we may need to send messages or make phone calls at the same time, so this way of interaction is single and complicate operating; but now we can interact through the buttons and windows of the network broadcast platform, and can also use the third-party application platform to interact with the host in a way of richer content and form.The impact of television media had made the development of broadcast media in doldrums, but the arrival of the automobile age made the traditional short-wave broadcast to regain vitality. However, with the extensive application and popularization of network broadcast on vehicle, the traditional broadcast on vehicle has experienced not a few impact and influence.Under the influence of network broadcast, people's listening habits and broadcast's revenue are altering, so how to upgrade of traditional broadcast? What is the direction of the development about network broadcast? This article is about that through the analysis of traditional broadcast and web broadcast's status quo and combine with changes of broadcasting-related data in development and the actual situation about some of the broadcast media, to discuss these issues and draw some broadcast development policies in the context of Internet plus to provide reference for the development of various traditional radio and Internet radio.In the background of Internet plus, broadcast needs Internet Thinking and User Thinking in the development process, and also needs to pay attention to the audience's needs and experience. In the content production and channel development, be creative, various contents and pluralistic channels will be an effective strategy to meet the needs of audiences. At the same time, it can not ignore the acceleration of platform and technology. In the business model,it should break the traditional advertising as the main means of profit business model gradually to achieve a diversified business models; in the development process, it should have a forward-looking about the development direction of the broadcast in the future to make own media platforms always in the leading age.Education Broadcast of Henan People's Radio Station uses its own resources and platforms to reform and innovate boldly and set up studios in several different areas, hatching some subprojects. It not only makes the program form more distinctive and characteristic; but also provides the platform and means for docking social resources to make new breakthrough in economic revenue model.