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A Study On Development Strategies For News Channel Of Henan TV Station

Posted on:2012-03-07Degree:MasterType:Thesis
Country:ChinaCandidate:N ZhaoFull Text:PDF
GTID:2178330332995396Subject:Art
Abstract/Summary:PDF Full Text Request
With domestic news competition unceasingly intensifies, founded by professional TV news channel become plunder domestic news resources of the most effective way. TV news channel refers to 24 hours with news broadcast news programs and attribute program professional TV channels. China mainland offered at the beginning of the first professional channel, offered are news channel, but these news channel and are not real news channel, they would be in prime time TV entertainment or drama, only can be classified as news integrated channels.Chinese mainland's first national news channel is CCTV news channel, from 1 July 2003 premiere. But the Chinese mainland in the true sense of the first news channel is fujian TV news channel, in May 1999 in fuzhou premiere. Insist on news made Taiwan ideas is relaxed henan TV in 2010 founded the 24-hour professional news channel, and 2010, august. 2 officially launched operation. So far, the research on news channel CCTV news channel to give priority to, for local news channel research rarely, the overall perspective lack of theoretical and systematicness. Taking henan TV news channel case studies, referring to the experiences of domestic and international news channel and inadequate, to henan TV news channel of future development put forward strategic advice and Suggestions, and for future provincial television news channel development has a very important significance.Henan TV news channel developing different fujian TV news channel, it is to develop into a stage to reduce SSB should potential fresh. Today, TV news broadcast the normality of the change not only make the news timeliness stronger, more become attract audiences tom.com. Therefore, in henan TV news channel case studies, explore the provincial news channel special propagation idea and operating rules for Chinese news dissemination, the development of the theory to inject fresh blood, at the same time for journalists to provide a new theoretical guidance.
Keywords/Search Tags:Henan TV, News channel, Development strategy, Brand building
PDF Full Text Request
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