Research On All Media Development Strategy Of Henan Radio And Television Group

With the change of global economic integration,the new media technology represented by digitization and networking has become more and more popular.The development of "Internet +" has also become the major trend of modern media change.The transmission mode and profit model of traditional media have brought Huge impact.Based on the new media environment,traditional broadcasting channels,audience behavior patterns,advertising and marketing methods have witnessed unprecedented changes and further integration into the Internet + the current situation.Radio and television business is in urgent need of transformation for all media in order to promote its services Object,means of communication,content production,information order and other comprehensive reform process.In addition,in recent years,the development of radio and television new media such as digital radio and television,Internet TV,mobile TV and mobile TV has gradually gone through three phases: the initial phase,the development phase and the growth phase.Radio and television media have also formed the initial stage of integration,expansion and combination Style and application-oriented development mode,the formulation of its transformational transformation strategy is particularly crucial and helps to upgrade the efficiency of radio and television re-upgrade in the Internet era.In the face of the current development trend of radio and television media,this article uses the Internet + as a background,and combines with the actual development of Henan Radio and TV media,and draws lessons from domestic and foreign radio and television media transformation cases,focusing on radio and television media problems,models,countermeasures and development direction.Through an in-depth analysis of the development of Henan Radio and TV media,it has been learned that in recent years,the development of TV and radio media in Henan has been particularly rapid.It hasbeen achieved with major projects such as the nation's largest cable television network,Henan Elephant Finance Media Group and the “Zhongyuan Cloud” platform.The results really ushered in the "Internet + radio and television" era.However,after the empirical investigation,it was learned that most users did not have a clear understanding of the traditional and new media of broadcasting and television,which was affected by the limitations of traditional radio and television media,lack of media integration and promotion,and the poor dissemination of radio and television programs on the Internet,and the broadcasting industry.Inadequate supervision,unsound new media operating systems,lack of key core brand resources,and other outstanding issues have,to some extent,constrained the effective development of the entire media of Henan Radio and TV.In view of this,around the "Internet +" strategic plan,in-depth analysis of the development and management of Henan Radio and TV's full media strategy,and management,from the changes in business models,the development of personnel training plan,the promotion of media integration,and the increase in interaction with the audience.The combination of support at the tier,enhancement of employee execution,construction of the security system,and introduction of technical support will continue to strengthen the overall media development benefits of Henan Radio and Television Corporation,and make it suitable for the impact of Internet technology in the new century on the impact of radio and television media.ready.