The Context Empirical Analysis Of Mobile Phone Newspaper

Nowadays, mobile phones are growing up rapidly, and because of their powerful functions and special advantages, almost everyone was shocked by the"fifth media"era. However, after the media frenzy brought by the network, although still putting efforts into taking the preemptive opportunities on using the phone as the new media, people are also cautious in their behavior. This is presented in this paper on the content comparative study of the mobile phone newspaper.As early as in the last century, the media scholar McLuhan have proposed that"media is message", has the"prophecy"been verified by today's reality? For the content of media, compared with the traditional paper-based newspapers, what are the new changes in the mobile phone newspaper which is the first media form appeared on phone?Based on the principles of scientific sampling, I use random sampling method to get 43 samples from the"i-news"mobile phone newspaper, and the corresponding"SHANGHAI MORNING POST"and"SHANGHAI EVENING POST", which belong to Jie Fang Daily Group. At the meanwhile, in order to get more detailed information about the similarities and differences between the contents of these newspapers, I use the content analysis and text analysis methods in this paper. Through a detailed comparative analysis on 9 categories, including the theme of news, news genre, news sources, number of news, expression of the news, and so on, I find that, compared to the traditional newspapers, the mobile phone newspapers have some new features, like lean and integrated. Because of the impacts of various factors, the mobile phone newspaper advertisements only appear in the context of post-secondary supplements. In fact, any changes in media content are based on the changes of its carrier. "Maintaining the status quo," strengthening the cooperation with other media, changing the past, a fixed spread of news patterns, the using the advantage that mobile phones are functioned as personal media terminals and taking the initiative in "pushing" news, as well as other types of media content, the mobile phone newspaper will have a brighter future , as one of the delegates of " the Fifth Media".