Development Situation Of Mobile Phone Newspaper In New Media ERA

Since the first mobile phone newspaper appeared on2004, mobile phone newspaper started in a different unique advantages in the traditional media to expose its point, including the "People’s Daily", Xinhua news agency and other major national newspapers, news agencies and the local newspaper, media organizations launched mobile phone, mobile phone newspaper quickly in the "blowout" situation spread all over the country. During this period, the mobile phone newspaper through the promotion of the social influence in such as Beijing Olympic Games and a series of major news event, has been recognized by the audience and favor, firmly occupy the mobile reading terminal market. With the arrival of the era of new media, mobile phone newspaper began to face a series of problems, the bottleneck period gradually into the development process, the loss of a large number of new old user, the user is less and less, mobile reading terminal market share gradually narrowing the troubled mobile phone newspaper organization and mobile phone newspaper staff. In this paper, the status quo of China’s mobile phone newspaper out of the new media times, through the analysis of the development situation, problems and the reasons of bottleneck in new media era mobile phone newspaper encountered, to the author of the Xinhua News Agency Inner Mongolia Branch Department of mobile phone media mobile phone newspaper related services for example, analyzes the new media era the bottleneck of mobile phone newspaper, based on careful investigation practical and detailed on the Countermeasures for the development of mobile phone newspaper in new media era.