Mobile News, New Media Significance And Developing Patterns Analysis

Mobile phone newspaper is a revolution in the field of dissemination of information. It is not accidental for the appearance of Mobile phone newspaper, with the rapid development of science and Internet Telecommunication. July 18,2004, China Women's News for the country launched its first mobile phone newspaper-"China Women MMS Edition", and after that, the mobile phone newspaper has developed rapidly in the past seven years. Compared with traditional information media, mobile phone newspaper has unique incomparable advantages. However, there are also many bottlenecks in the progress of mobile phone newspaper'development, such as technical and management problems. It is a new thing for us, so we lack experience in this field. And we should pay great attention to the solution of those problems concerned.This paper is divided five parts. The first part will introduce the present mobile phone newspaper as well as the research origin, and summarize the predecessor research results and the insufficiency, point out the research significance and the research technique. The second part will mainly analyze the background and the reason that the mobile phone newspaper produces. The third and the fourth parts are the important chapters in this paper. After inducing its existence as well as its question, the first section puts forward the feasible development proposal. The current our country mobile phone newspaper operation pattern, the information dissemination characteristic, the value chain analysis, operation pattern analysis and the industrial chain analysis, which will thoroughly be analyzed in the following section. The fourth part will mainly analyze the present mobile phone newspaper market, the product, the operations, the policy, the environment and so on, and point out the mobile phone newspaper facing at present the difficult position and the bottleneck, and proposes the feasibility development program in the view of the existence problem. The fifth part will mainly carry on the case analysis of our country mobile phone newspaper the mobile Phone 3G time magnificent prospect which soon arrived. The 3G mobile the mobile phone newspaper, will become the development direction of the mobile phone newspaper, and the mobile phone newspaper inevitably will become an important brand which the newspaper office manages.I he development of mobile phone newspaper will be affected by a lot of factors since it is a novel media. However, with the sophistication of operating mode and the improvement of industrial chain, a new development situation is believed to appear on the media market in the near future. And a really popular mobile phone newspaper will be developed. On the basis of this situation, and combing with our practice, we draw some things from the current achievements of the domestic and foreign in this field in order to make a systematic analysis of Mobile phone newspaper. Certainly, kinds of methods are taken during this process in the hope of great development of Mobile phone newspaper.