Health Communication's Nonscientific Research

Health Communication on the United States are beginning 70s century, the rise of the spread of research study, although our country to its late start, but it will become the future of our country communication, sociology, medicine, scientific disciplines, such as by public policy areas of common concern. Health communication to medical research results into public health knowledge, and through changes in public attitudes and behavior to reduce the risk of various diseases, effectively improve the quality of population health, health care standards and quality of life. From the mass media perspective, health communication through mass media to disseminate health-related information to disease prevention, health promotion. Science, correct and standardize the spread of disease prevention and control will have a multiplier effect. In this paper, whether from the media to build a scientific perspective of health issues to our country the press coverage of AIDS as an example, the spread of China's health situation analysis, the media reported deficiencies, and to improve the status of non-scientific nature of the proposal, hoping to restore the give the audience a real health information.The main thesis is divided into four parts, the first starting from concept, analysis of scientific and non-scientific meaning of that generated by non-scientific nature of the two channels, one of science's own non-scientific information, because from a scientific point of view , scientific system itself in a constantly changing process of growth, scientific problem itself is uncertain and controversial, so the media can not be easily reported that the reprint of the ongoing research projects and are not yet mature, the medical results and medical opinion. Some pharmaceutical science and technology achievements, the theory is a scientific test, but also one of the effects of long-term tests can not determine when, hastily issued a negative impact may be. Information science are two reports of non-scientific. Construction of the media are at a particular aspect of scientific information caused by improper treatment. Reporter at the news must want to respect the objective laws, pay attention to seeking truth from facts, not exaggerated and unreasonable to imagine. Be consistent with the scientific need to pay attention to three basic points: the accuracy of reporting and evaluation of scientific truth; health information to standardize the language; health news should seek to popularize.The second part of a specific analysis of non-scientific nature of the causes resulting mainly from a scientific, political, cultural three levels to explore. First, scientific uncertainty, to the reporter construct and that challenges the right; two are political reasons, reflected in the topics discussed are how, how resources are being allocated, affecting people's health factors are what is defined , and who is going to formulate the decision-making about health issues and so on. Policy agenda to affect the media agenda of the scientific nature of construction; three standards are cultural conflicts, can also be said that the media and the scientific community different discourse system, affecting the accuracy of health news criteria. In health communication, the science is primary, the news is the secondary. If the news standards, work rules and the operation of the law to dictate health news, that news first, followed by readability and accuracy, the consequences will make reports or twist scientific bias.Select the third part of "People's Daily", "Beijing Times" and "Healthy Times", to three newspapers recently reported case of AIDS for example, the scientific construct of the media to make content analysis, according to present situation, described the health communication of China's media of the main problems, especially some non-scientific performance: such as brand of constructivism, to confuse the concept of ambiguous statements, popular and scientific accuracy of the conflict, contained incorrect information, such as AIDS-related.To avoid the effect of the impact of health communication, and even misleading the audience, in view of these issues and based on the causes of the second part of analysis, the fourth part of the path of some improvements, such as to avoid sensationalism and stigma of reporting, the media should take an objective and rational principles go propaganda AIDS; improve the scientific nature of news coverage, accuracy, good and popular treatment of the relationship. To convey accurate scientific knowledge related to the public out, to carry forward the spirit of science and the dissemination of scientific thought, and promote scientific methods, the popularization of scientific knowledge as their own purposes, it is particularly important to the scientific spirit of scientific reports. At the same time we should pay attention to good and popular treatment of the relationship, to ensure that things do not spread to the general public can not make understandable; enhance coverage and quality of foreign compilers, expert assessment of the Sub-Group; to strengthen in-service training of journalists, cultivate professional team reported. Improve practitioners knowledge reserves, the degree of specialization of knowledge, "Let the professional people to do the professional thing"; scientific reports set the agenda, such as AIDS.One of, and build a news business also knows medicine and health knowledge to understand the editorial team of reporters to address the fundamental problem. Only then can they become a scientific, standardized and accurate dissemination of health information. The spread of American institutions of higher education faculties at the 80's last century began to make the dissemination of public health workers to cultivate the direction of specialization, and the dissemination of our country's existing health system, neither the dissemination of adequate professional staff, but also the lack of cultivation of professional talent agency. By comparison, our country's media should advance with the times, adjust their thinking accordingly, on the one hand, pay close attention to reports on the health experts in the field of culture-based reporter, on the other hand, emphasis on both news and other relevant expertise expertise talent introduction. Through their own efforts, our country expect the media to disseminate the quality of health can be improved and enhanced to a greater degree of professionalism, popularized the pace of firm direction.