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Analysis Of The Television Station In Inner Mongolia Of The People Line

Posted on:2015-02-20Degree:MasterType:Thesis
Country:ChinaCandidate:C J ZhangFull Text:PDF
GTID:2268330428984778Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
And2002television after the launch of the zero distance in Nanjing, Jiangsu Province, television news programs around the country swept across the screen, and have achieved high ratings.The people line after more than10years of development, have gone through the creation, development, transformation and upgrading, has now become more mature in Inner Mongolia autonomous region people’s livelihood news columns, has a high research value.Description of the first chapter is the subject of this article,Second chapter is TV livelihood news and people hotline under of profile, third chapter on column ratings and topics content of research, specific select2010to2012of ratings and topics content for samples, summary effects ratings not smooth of plus or minus factors: broadcast periods, and moderator, and column positioning, and "with facts talk" of reported way, and network uses, and self brand promotion,, while analysis topics content summary its topics features and insufficient.The fourth chapter of the proposed improvements to people hotline:leveraging new media development, build brand awareness, improve the management system, emphasis on programming package, to attract talents flow.
Keywords/Search Tags:The people hotline column, The ratings, Subject content, Suggestions for improvement
PDF Full Text Request
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