Research On Public Image Of Libraries And Service Quality Improvement Suggestions

The public image of the library is one of the key factors to attract readers to the library for reading,and the UGC text published on the social media platform has the characteristics of autonomy,experience authenticity,etc.,to a certain extent,it accurately reflects the reader's preference,cognition and evaluation of the library.In the age of social media network,when the right of public discourse has been greatly released,the study of the perception of the public image of libraries in the current environment will contribute to the enhancement of the image of libraries,it is of great significance to the healthy and sustainable development of the library.Firstly,this paper defines the concept of destination image,library image and perception,and introduces the main measurement methods of destination image perception,then it combs the development status of destination image,library image and library image perception research at home and abroad.Second,this paper collects library-related UGC notes from the Little Red Book,a social media platform,and retrieves the notes data from public and university libraries,respectively,through user behavior analysis,high-frequency word analysis and semantic network analysis,this paper compares and analyzes the similarities and differences of the perception of public cognitive image of these two kinds of libraries,using the emotion analysis method to classify the emotion and comparing the results of the emotion tendency of these two kinds of libraries,then from the commonness and the individuality angle conformity obtains the public library and the university library overall image perception result.Finally,according to the results of the comparative analysis,it is found that public libraries need to improve in the aspects of accessibility,cultural brand building and readers'civilization quality On the basis of the above analysis,this paper puts forward some suggestions for improving the service quality of public libraries and university libraries.