Case Study In New Product Development Of MS

Sequential Model is a traditional new product development method. It is a good approach when the market is in a steady situation, but, when the market changes rapidly, it presents a long time of development cycle and high development cost, which become priority issues in the new product development of a company.This thesis has analyzed the situation of new product development in MS and reached the conclusion that there are many questions in the traditional sequential model of the company, which restricts the development of new product and the domestic market expansion, and have to be tackled.Concurrent engineering (CE) is a theory of new product development against sequential Model. With the analysis of the theory and successful practice of CE, the thesis concludes that the using of CE theory will be a useful and appropriate approach to change and improve the new product development of MS.In the end, advices of using CE theory to improve the new product development and information system are given.Given the limits of capital and technology, as well as the characteristics of an industry, CE theory is most important in small enterprises. It is unwise for them to follow the CE approach used in big corporations fixedly and unchangeably.