Research On Unexpected Event Report For Network Media

Nowadays, network media is also the first choice for the public when unexpected event happens. Compared to the traditional media, the advantage of network media gives its prominence. On unexpected event report, network media not only has the character of multi-media, but also hyperlink. Through hyperlink and RSS, between network and network, network and traditional media, the mutual actions take their place. Also, there shows the advantage complementation on both depth and span.As the strong technology support for the unexpected event report of network media, all kinds of network media compete with each other on unexpected event report, from traditional media Renmin Daily's network edition——renmin wang, to general business network as xinlang,souhu, etc. On such unexpected event report, network media shows advantages of using the fastest speed, comprehensive information, diversified communication form to public the unexpected event effectively.Though the advantages of unexpected event are everywhere, there are problems at the same time. The public trust to network media had been questioned when the fake news on network of " Bill Gates assassination" happened. Besides, because of the distempered ness in communication mechanism, there are problems like juvenility of emergency mechanism, administrative provisions, and news time limitation. Of course, self problems of technology and immaturity restrict development of unexpected event.To the problems that mentioned, countermeasures are in three ways. First, improve the reliability of the unexpected event report by way of obey the professional rule of news. Second, network media and traditional media together do the report. Third, construct the emergency report mechanism for the network media.