The Functions And Roles Of The Network Media In Unexpected Public Incidences

The Reform and Opening up has been over 30 years till 2008.And the Beijing Olympic Games which caught worldwide attention were held in this year.However, while we were enjoying these great achievements,we suffered the unexpected public incidences such as snow disaster in south China and the big earthquake in Sichuan, which have impacted our life severely.These incidences have tested our abilities to face and handle them.In WenChuan Earthquake,the whole nation united as a wall to fight against disaster.Those actions have caused the wide and intense attentions and reports domestically and overseas.The medias are also playing extremely important roles in rescuing,especially the new media represented by network media.The network media taking hands with the almost 3000-biliion net citizens,have shown a web2.0-stylish rescue.On one hand,the network media are representing great abilities in messages communicating and agenda settings.The first news about earthquake was sent out by network.Through the reporting work in the unexpected disasters,the network media have taken up the social responsibilities and mission as the main media gradually.On the other hand,apart from the new reporting,the new media united network resources immediately,started a unusual operation.Depending on net platforms,we are able to do the donations,relative searching,mourning,advice giving,and so on.All kinds of network media are working on together and fast, including portals,govemment websites,BBS,video websites,blogs,and chatting tools as QQ,MSN.The mass messages,renewal on time,feasibility of searching,interactivity and broadband multimedia effect have made the network media overwhelming the traditional media,and played the unique role in this earthquake.The vice director of network bureau of State Information Office,firmly comment the behaviors of network media in this anti-disaster work.He said the network media in China have already been mature.The 5.12 earthquake indicates that the network media has stated getting into the group of main media.Certainly,there are some shortages of network,such as the fake news causing the side affects. Therefore,the network media should enhance the self-monitoring,as well as enhance the cooperation with mobile-media and overseas media,so as to facing the unexpected public incidence with perfect systems and stronger abilities.