| The development of society, economy and people's life level has brought the entertainment industry prosperous. Under the circumstances of rich material life, people have more time and energy to pay attention to the entertainment industry, and spiritual level entertainment needs continue to grow. The entertainment news therefore became an important sector of media to attract eyeball.Inserting the word "TV" before entertainment news in this paper can limit the study of entertainment news within a certain scope. Although the entertainment news has many general characters, the communicative effect and operation technique of entertainment news on different medium will also be different. The communication through TV has many advantages such as fast, direct-viewing and audio-visual feature, so it can build aesthetic space and information space to promote entertainment news, thus becoming the best medium of reporting entertainment news. TV entertainment news has its own value, and thus it has the value of independent research.This paper takes the mainland of China Entertainment TV news as the research object, starting with concept definition, then distinguishing TV entertainment news from cultural news and the entertainment trend of TV news. Then the paper traces back to the path of TV entertainment news development, and analyzes the characteristics of TV entertainment news, which are the theoretical groundwork of the latter part of the paper, also make the paper of theoretical significance. The latter part of the paper focus on discussing current situation and the social impact of TV entertainment news. After that the paper provides some reference model for the TV entertainment news's operation through analyzing the program"the Entertainment Scene". This has certain practical significance. Finally, the paper discusses the present trend of TV entertainment news and its future development.This paper mainly uses the qualitative method, and pays great attention to the case analysis, combining the theory and the practice. The paper not only analyzes the definition, characteristics and the reasons of prosperity, but also tries to find out perfect model of TV entertainment news in practice. |
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