| New media era of entertainment news reports show no connotation, no new ideas,no checks, no bottom line of the "four no" chaos, I believe that the fundamental reason is that the lack of entertainment media news professionalism, blind pursuit of commercial benefits. In this paper, the "Southern Entertainment Weekly""Southern Entertainment Weekly" as a case study, through its 2006-2016 years between the development of the concept of change and the characters, ideas, works and other characteristics set out from the Southern newspaper media group position,Editorial tolerance, entertainment journalists awareness of self-discipline and other aspects of its professional reasons,summed up the practical experience for the entertainment news to explore the path of journalism to provide practical reference.This paper is divided into four chapters, the specific discussion is as follows:The first chapter first clear the concept of entertainment news, narrow sense of the entertainment news refers to the "film and television song" and other entertainment products and star characters reported, broadly refers to the people relaxed and happy, to meet the needs of leisure, recreation news reports. Now the concept of entertainment news has a general trend of generalization,cultural news and sports news gradually incorporated into them, collectively referred to as entertainment news and sports news.Entertainment news is different from gossip, entertainment reporter does not mean"paparazzi". Followed by the systematic combing of the development of journalism,from the nineteen thirties of the pennies to the subsequent independent newspaper industry, the concept of journalism continue to improve, and in the late 19th century into China, although the theory has begun to take shape, But in practice still need to be improved. In the new media era, journalism is facing the opportunities and challenges of citizen news.The second chapter analyzes the new media era entertainment news reports of the problems: excessive consumption of stars, news homogeneity, blindly forward scandal gossip and no bottom line mining star privacy, news vulgarization is caused by multiple reasons: entertainment media blind Entertainment journalism media literacy low,immersed in the entertainment culture of the "happy myth", unable to extricate themselves, the entertainment news, entertainment, entertainment, entertainment,entertainment, entertainment, entertainment, entertainment, entertainment, journalism,entertainment, The selection, evaluation, appreciation ability. The fundamental reason is that the lack of entertainment media journalism spirit of professionalism,did not have the courage to take on the dissemination of outstanding culture, independent supervision of the important task of entertainment.The third chapter explores the realization path of entertainment news journalism with the case of "Southern Entertainment Weekly". 2006 - 2016 years, "Southern Entertainment Weekly" in the South newspaper two benchmark people Chen Zhaohua and Xie Xiao under the leadership of the exclusive character interview, the depth of the survey reports, the unique selection of topics and multiple entertainment evaluation Leading the majority of readers, carry forward the excellent culture, passing full of humanistic truth of the positive values. They adhere to the news ideal, carries the feelings of the South, in the professional ethics of the courage to in-depth entertainment scene,investigate and restore the truth. "Southern Entertainment Weekly" initiative to squeeze the circulation of paper circulation, and actively integrate new media, and actively explore the professional development of the road, they clearly brand positioning,segment readers, the development of more in line with the audience Interested content products, adhere to the "do the best entertainment news in China", do an independent record of entertainment and supervisors.The fourth chapter summarizes the practical experience of "Southern Entertainment Weekly",and provides practical and feasible development countermeasures for entertainment news. Entertainment news reports should start from the care of people,and the stars on an equal footing, promote the outstanding character of people, passing the truth and the United States, to stimulate the audience's emotional resonance; insist on creating depth entertainment, depth investigation, ask the truth of the entertainment,professional work review and unique topics Planning to combine to provide a better quality of the spirit of food for the audience; to strengthen the role of the gatekeepers,balance between the privacy of the audience and the right to know the audience, to create a tastes of multicultural atmosphere, to meet the diverse needs of the audience;Awareness, to enhance their own cultural accomplishment, adhere to professional ethics,entertainment media inside and outside to strengthen supervision, develop strict reward and punishment. News management, entertainment media, entertainment journalists,audiences work together to purify our entertainment homes. |
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