| Today,with the advancement of mobile information technology,social media has developed rapidly and become a new type of news communication channel.In the process of adapting to the marketization of the media,in order to cater to the audience and to popularize and commercialize the news content,the news puts down the same form.However,the current level of popularity is not grasped,and the content and form of news are developing in the direction of pan-entertainment.The pan-entertainment of news is no longer an individual phenomenon,but in social media,whether it is sports news,social news or political news,it shows a trend of pan-entertainment.This paper studies the phenomenon of pan-entertainment of news from the perspective of communication.On the basis of the definition of pan-entertainment related theory,this paper explores the causes of the widespread entertainment of news in social media,and summarizes the main channels of popular entertainment news in social media.In this way,Weibo is selected as the main research object.From the three dimensions of communication subject,communication content and communication effect,the characteristics and communication advantages and disadvantages of pan-entertainment news communication are considered.Finally,think from the media and audience level,and provide ideas for guiding the pan-entertainment news in the right direction.Figure forty-five,Table three,Reference fifty-one. |
PDF Full Text Request