The Relationship Between The Social Situation And The Orientation Of Cultural Program Choice

Recently, more and more cultural program, like have come into our life. They provide a new cultural service and at the same time, especially draw in so many arguments on the way of culture communication and if they should be communicated on the TV. Of course opinion we don't know are far more than that we have known. How do the audience like the cultural program is depend on many factors。One of the most important ones is social situation. That is just what we want to study in this paper. Audience analysis is one of the most important part in the communication study. Through the audience analysis, we could know the problem in the communication ,and can help improve the program .Through quantitative empirical study of 's audience in kuancheng district of Changchun. The paper intends to depict which factors are the most influential on the choice of cultural program.The conclution includes two parts:1. According to the analysis on all the factors of social situation ,we can learn that the traditional culture's value , the desire of knowledge and the utility of liberal arts has big correlation. One person like cultural program or not is depend on two main reasons: The desire of knowledge and the concern for the culture, and most of the researched audience are for the first reason. This is just in line with the author's conjecture . Moreover, this is just in keeping with the situation of china's cultural communication.2. cultural gap and personal behaviorIt is the necessary requirement for people to narrowing the cultural gap through personal behavior after the satisfaction of basic needs. Narrowing the cultural gap is also the reflection of self-fulfilment . Otherwise , the positive relationship between them can also be regard as a optimum cultural circle, and it will advance the level of culture development Of course ,TV cultural program is just one of the methods to narrow the cultural gap.