Research On Audience Psychology Of The Cultural TV Program "The Readers"

There are various forms of domestic entertainment,but most of them are filled with reality shows.People excessively pursue entertainment programs,but lack of attention to cultural programs.As a cultural TV program,the reader is called a stream of TV shows from February 18,2017.It has received more and more attention,and it is of great significance to break the bottleneck of cultural TV programs.In this paper,I will choose "The readers" as an example,and focuses on "audience psychology of cultural TV programs".Using the theory of use and satisfaction theory and Maslow's hierarchy of needs,the motive and purpose of audience's viewing of cultural TV programs are discussed.By satisfying and grasping the needs of the audience,this paper presents the specific significance of cultural TV programs on cultural value and provides new development Suggestions for cultural TV programs.The research focuses on questions of research :What are the characteristics of the text of "the readers" of cultural TV programs?What are the psychological needs and use psychology of the audience of cultural TV programs?What are the psychological needs of the audience?What are the influences of TV program "Thereaders" on the development of cultural TV programs?The research focuses on the current fast-paced life,focusing on the cultural TV program "the reader".Questionnaire survey was conducted on audiences who watched their TV programs and then analyzed data.The study found that audiences tend to be more inclined to benefit,seek knowledge,and hunt for curiosity.There are also different differences in meeting individual needs,Physiological needs,Safety needs,and esteem are more pronounced.Through the psychological exploration of the audience,research on the cultural TV program "the reader".Find out the successful experience of TV programs and find the cultural value behind the popularity of cultural TV programs on this basis.