Research On The Audience Effect Of "Cultural Grand View Garden"

Traditional culture is a unique style of a nation or a country formed in the historical evolution,reflects the general characteristics of the country or nation has formed in the process of history culture,ideology and material forms etc..On December 2014,general secretary Xi Jinping stressed that the Chinese traditional culture of the Chinese nation,which has been created and sustained in the thousands of years of history,is the root and soul of the Chinese nation in the celebration of the 15 anniversary of Macao's return to the motherland".Recently issued on the implementation of China's outstanding heritage and development of traditional cultural views of the project,this is the first time in the form of policy support to promote the development of traditional culture.This is a traditional TV media in the dissemination of traditional culture plays a mainstay role,but the reality is that the number of Internet users increasingly large,low ratings become TV media the biggest problem,especially in the face of this kind of culture praised the show,a media change decide on what path to follow.The Phoenix Chinese TV media as the audience positioning,in order to let the world understand and practice the Chinese traditional culture,so as to promote traditional Chinese culture to the world,to enhance the national cultural soft power in the dissemination of traditional culture is not only pushing out spare no effort,multiple cultural programs,in other documentary programs irregular set of traditional Chinese culture programs.Wenhuadaguanyuan has existed for ten years to spread traditional culture.Therefore,the study has certain practical significance.Through the detailed narration of Wenhuadaguanyuan media environment,starting from the measurement of specific indicators,analysis on the program,at this stage the audience on the cultural programs which expect and benefit from the repertoire.The program produced from the moment of hope to receive good communication effect from the audience there,shallow level can be recognized by the audience,won a good reputation;deep influence to show the value of the audience,and to guide behavior.Therefore,the direct goal of this study is to study the effect of the spread of the program.The indirect object of this study is to seek the balance point the audience and TV media,TV media for the dissemination of traditional culture programs provide an effective theoretical reference and reference,to play the TV mass media for the dissemination of Chinese traditional culture play a role.This study includes 3 methods,they are literature analysis,case study method and questionnaire investigation,and through the necessity of China's TV culture program was born since the development of literature and the state of the formation of a scientific and accurate cognitive system.It also provides enlightenment for the study,improves the original research ideas,and ensures the uniqueness and profundity of the research.Through the method of case study,we have a basic understanding of the language expression,narrative incision and perspective of Wenhuadaguanyuan,and provide the direction for the following questionnaire.The questionnaires were issued 200,effective recovery of 122 copies,from the three dimensions to understand the program audience,respectively,audience composition,audience selection,as well as the impact of the program on the audience.After the data collection found mostly male audience,with the Phoenix has been viewing the proportion of the audience.The majority of the audience is young,which accord the proportion of Internet users.The audience highly educated majority,with TV report survey in 2012.In the choice of audience,there is no obvious tendency for audience to choose subject matter,and they also like the logical narrative style and the use of multi visual elements.In the choice of viewing,the audience tends to determine whether the program content long watching,instead of the one or two viewing experience or television broadcast time is known,because of the weekend,making the audience watching TV channels through the network channels a large proportion of runner second.For the special series,the audience's viewing limit is 4.Through the investigation,we find that the program has a greater impact on the audience's thinking,and can affect real-life behavior.The results show that China's traditional culture has a long history,topics are not constrained in some kind of culture,to open field,our country has many nationalities,even plural national culture,is endangered intangible cultural can be mining.The lack of visual performance elements in the program can give full play to the expressive power of the auditory and stimulate the stimulation of the cerebral cortex.And the survey found that,no matter how good the topic of the program,the topic of homogeneity should not exceed 4.Otherwise,it will cause TV viewing fatigue.The fourth phase of the program is still so,not to mention the current homogenization of the program too much,the program is not designed to cater to the audience,but to increase the degree of disgust.