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Audience Psychology And Social Impact Studies Of Love Observation Variety Shows

Posted on:2021-05-13Degree:MasterType:Thesis
Country:ChinaCandidate:S Q MengFull Text:PDF
GTID:2428330605463248Subject:Press and Communication
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Since the new century,China's social and economic structure has undergone major changes,and the people's material living standards have been continuously improved.The development of Internet technology has made people begin to put more energy into the network,and the interpersonal communication in real life will also become less.In the fast-paced social life,people are facing increasing pressure and competition,which also leads to the lack of emotional communication in real life.Under this background,emotional variety shows came into being.Early emotional mediation programs and dating programs have achieved good ratings,making up for the emptiness of the audience's spiritual life.With the continuous development of society,the rapid growth of the economic foundation has brought about a change in social ideology,and people's cultural forms and values are constantly being updated.In this process,the emotional state of the people has also changed a lot.Traditional emotional variety shows can no longer meet the needs of contemporary audiences.In order to stand out in the fierce market competition,emotional variety shows are constantly being updated,a new form of love observation variety shows has emerged,and quickly occupied a place in the variety market.In response to this phenomenon,based on the audience's perspective,this article uses questionnaire surveys and in-depth interviews to study the interaction between variety shows and audiences.Due to the continuous development of society,the audience of emotional programs is constantly changing,and the psychological change of the audience has led to the rise of love observation programs.In order to cater to the psychology of the audience,the emergence of love observation programs has become an inevitable phenomenon.Conversely,as the recipient of the program information,the appearance of love observation programs will also have a certain impact on the audience and thus have an impact on society.From this perspective,it is the main purpose of this article to explore the audience significance of love observation programs.This article is mainly divided into four chapters:The first chapter is about the status quo of love observation variety shows.In this chapter,the article sorts out the historical process of the appearance of love observation programs,and compares the vertical and horizontal comparisons respectively.This article analyzes and discusses the characteristics of variety shows in love observation.The second chapter is to analyze the impact of audience psychology on the rise of love observation variety shows.In this chapter,a questionnaire survey is used to analyze the audience characteristics of the program and discuss the audience's choice mechanism for love observation programs.The third chapter is the impact of love observation programs on the audience.This chapter uses in-depth interview research methods to understand the audience's attitude towards such programs,and explore the positive and negative effects of love observation variety shows on society.The fourth chapter is about the future development of love observation programs.This chapter analyzes the shortcomings of such programs and makes suggestions for their future development.
Keywords/Search Tags:variety show, observation program, emotional program, audience research, social impact
PDF Full Text Request
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