Research On The Communicative Modes Of The Academic Periodical On Internet

In the human science activities, academic periodical is the important part of the science transmission and it is the important means to promote the science to make progress.Before the internet appeared,printing academic periodical is the best transmission media,but as the developing of computer and net technology more and more science researchers are high on communicating and spreading science information through the internet.The appearing of E-journal is be thought as the fourth revolution after language,character,presswork in the countries of Europe and America.In the spring tide of digital information,net learned periodical has already been the important means which uesed by scientific researchers to transmit scientifc research production and acquire scientific information.From the year of 1993,international top-ranking libraries have made their collection digital and onload the internet.The academic periodical on the Internet transmission is main on open access abroad.In our country although the birth and development of the academic periodical on the Internet is a little late but the development is very fast.The foundation of "Wanfang data resource system"and "China net knowledge information" is made our country's science and technology periodical to be digital coming to the seedtime of systematism,standardization,utility. But the learning resource information on the internet are still can't satisfy the demand of reader. The transmission and development of the academic periodical on the Internet have still many problems.Making the development of net science information resources energetically is not only related to developmen of national information industry and the course of China information but also related to the build of "Country's Knowledge Basic Establishment".This article is on the theory of communicative modes and analyses the flow of the academic periodical on the Internet communication and its commercial mode and common weal mode.In the practical operation,this article used literature research method,cases research method,questionnaire investigation method and some other methods to analyse the academic periodical on the Internet communication's jumping-off point,channel,terminal detailedly and put forward a series of probloms in the communication flow.This article compares the academic periodical on the Internet in our country and abroad,in this way we can sum up some abroad experiences which we can use for reference to our country's development of academic periodical on the Internet.This article has six parts:The first part expatiates subject disquisitive background and its meaning,the research status quo in our country and abroad.It also put forward the research goal of this subject and establish the research emphases innovation.The second part is the generality of the academic periodical on the Internet.It main expatiates the birth and development of net learned periodical.The third part is from the publisher—the Internet academic periodical's jumping-off to analyses what publisher brings to the communication of the academic periodical on the Internet.The fourth part is from the channel of the academic periodical on the Internet.This part is the important part of this article.It discusses two communication modes of the academic periodical on the Internet: commercial mode and commonweal mode.The fifth part is from the reader—the Internet academic periodical's terminal.This part analyses the net investigation detailedly and sum up how the reader use net learned periodical.The sixth part is the summarized chapter.It analyses the problems in the flow of the academic periodical on the Internet and put forward the countermeasure to these problems.