Empress In China Modern Spreads The Communicative Language Mode Flows To Change

This text places the "big word" phenomenon under the mass media environment proceed the research, laying emphasis the analysis spreads with suffer the people involved why influence in medium next the choice "big word" conduct and actions spreading of incline toward, pass the oneself localization that analyze this on behalf the person with the medium system roughly, find out "big word" phenomenon just a kind of medium trying which is a trend cannot being changed.Creative of being placed in the traditional representative in vernacular speech who be the medium environment to China the now descends to proceed the research, studying the oneself characteristics of the " big word" generation with environmental influence in medium conduct and actions point, and at" modernity" drive the solution empress the courageous which change direction thinking to the medium environment."Big word", being used as a kind of spreads newly communicative way, from the appear until now, have occupied not a few quotas in the mass communications realm, perhaps say that affect people life directly, even become some thought and life settle types that young people believe. Obviously, this kind of expresses from the words language way, spread the life style, life attitude that style cause has got in the mass media ages its positive meaning——can on the certain degree creation pulling out we are nearby.Harold Innis, modern spreads to learn of lay foundation stone the person, put forward the vernacular speech tradition in his work《Empire and communication》with the written form and traditional concept, and occupy to...