Status And Prospect: Research On The Publication Of English Books In New Age

Presently, the publication of English books has got remarkable achievements in our country. Numerous publishing agencies and a great many cultural studios and books studios entered into this field, which makes the category and quantity of English books are increasing with a amazing speed. These books enriched our publication market. Moreover, with our publication industry develops further, the developing prospect of the publication of English books will more brilliant, the situation is quite optimistic.However, looking about the present market, it is not difficulty for us to find out that there exist a number of problems which influence the healthy development of the publication of English books. Firstly, the obsolete publication ideas brings about the English books' homogenization phenomenon to be serious, the books category structure is unbalance, which makes the effective supply of books needs to be improved. Besides that, backwardness marketing ideas also leads to the marketing channels of English books are lacking effective administration and the restruction of publishing industry is not flawless. Therefore, how to produce the English book that is comply with the varied and individual needs of readers has become the question that English books publishers have to ponder and solve currently.Actually, some professionals and the scholars already noted these problems mentioned above, and have putted forward some academic works, but the research as to this field is not enough. Especially, while the current publishing industry becomes more digital and international, there are not many researches advancing with the times.Therefore, The author do hope this paper, on the base of comprehensive consults literature material and thorough inspects current English books market, could be good for discussing the English books' meaning, the characteristics and the categories, and meanwhile the paper emphatically discusses the main problems, the solution and the tendency of the publication of English books of our country, thus to provide our country's English books publication with some material that has theory and practical value.This paper is divided into five parts: the first part briefly introduces the research significance of the topic and the full text structure. The second one studies on the English books' meaning, the characteristics and the categories. The third one intoduces the developing process of the publication of English books and main achievements. The fourth one emphatically analyzes the main problems of the publication of English books and puts forword some countermeasures. Finally, combining with the specific characteristics and the status of our country's publishing industry, the paper discusses the developing tendency of our country's English books publication.