Study On Chinese Mass Traveling Books Publication In New Age

In new age (from China carried out the policy of economic reform and opening to the outside word to present), with our country economy has developed with a high speed, the living standard of Chinese has enhanced unceasingly, the traveling activity has become one of people main leisure ways. The tourism market unceasing development stimulates the enormously increasing of mass traveling books expense. Each publication organization involves in abundance, each kind of traveling books is mushrooming and the traveling books market presents the prosperous scene. Since 2000, China's mass traveling books' publication has welcomed its gold time of development, the market scale has virtually increased doubly. "In 2001, the traveling books in overall market shared for 0.66%, in 2004, were 0.89%... Except the year of 2005, the year on year increase rate of the traveling books market was all higher than the Chinese books retail market over the past few years. In 2004, the year on year increase of Chinese books retail market was 11.80%, the traveling books market reached 32.68%. Even in 2003, Chinese tourism industry was affected by SARS, which withered seriously, the traveling books market still achieved above 10% year on year increase".However, behind the prosperous phenomenon of the mass traveling books market, there are all kinds of problems that affect the health development of the mass traveling books' publication. Firstly, the obsolete publication idea cause the mass traveling books' homogenization phenomenon to be serious, the books variety structure is unbalance, cannot satisfy reader's demand effectively; secondly, backwardness marketing idea cause unreasonable price of the traveling books, and the books can't be spread to reader's hand smoothly...How to finish the mass traveling books publication work, develop book product which is suitable for sale, meet the reader need, has become the question that traveling books publishers have to ponder and solve currently.Although some professionals and the scholars already noted these problems mentioned above, and had done some research, but their stated, mostly only touch upon some an aspect of weakness in the mass traveling books publication, but like this paper to be comprehensive, the system studies those problems, as far as I know, is for the first time. The author hope, on the base of comprehensive consults literature material and thorough inspects current traveling books market, to discuss the mass...