Status And Strategic Research On The Sport-books Publishing In China

This thesis,combining the changes of different sport-books in the whole publishing structure during different phases,makes a comprehensive research on the kinds and quantities,publishing structure, participating publishing houses with the 15,940 sport-books published between 1949 and 2004 using both qualitative and quantitative methods such as literature analysis,inductive reasoning and the correlative analysis in advanced mathematics,and gives an overview on the development history of the sport-books publishing industry in China based on the principles of Publishing Science,Communication,Management, Informatics,Philosophy and Economics,thus realizing the integration on micro-level and macro-level.According to the research,sport-books publishing have contributed to the development of society,sports industry and the exchange of sports culture,problems,however,still remain in some areas including low level surplus,structure imbalance,insufficiency of effective supply, low competitiveness in overseas market.The thesis tries to make an analysis in fuzzy mathematics on the factors influencing the sport-books publishing in China and construct a better indicators system to optimize the sport-books publishing structure.Setting targets for optimize the sport-books publishing structure and designing an optimize model base on the analysis.The ways to select sport-books topics for publishing are identified by studying on its significance and function to develop more selection resources and increase the sufficient supply of sport-books.An up-to-date select topic model is designed to fit the modern publishing industry,and some methods are found to tap publishing resources in the thesis.Sport-books publishing is under the remarkable influence of reader's purchasing action.As a complicated system,sport-books publishing is influenced collectively by contemporary cultural trend,mainstream culture controlling,elite culture marginalization and the rising of popular culture which will directly lead the cultural trend of contemporary Chinese sport-books publishing.Nevertheless,certain rules are still observed by the development of sport-books publishing.