Research Of Media Groups' Working System Mode And Associated Performance

Through a general observation of media industry, it's an important theoretically question that how to form media groups'working system mode and performance appraisal. The problem needs a great effort to be probed on practically and theoretically. As for enterprises, they must face and get ready for the performance appraisal, in order to direct the right way in the media marketplace full of cruel competition. Especially media groups in our country, it's more necessary for them to get themselves ready to be up against more and more international media groups.The thesis parses the mode of media industry in way of integrating resources, explaining the character and contents of media groups, claiming that it must pay very good attention to the value chains of media industry which is the economy compound body summoning a matchmaker being the main body mutually looking at and appraising the long economy resource body composing problem, and from the angle that the tradition enterprise achievement effect appraisal extends to media industry. And it analyzes the factors and the methods that the media groups use in their performance appraisal, so does the deficiency in the course. Meanwhile the optimized scheme of the media groups performance appraisal has also been discussed, which could help the media groups to be both good and develop quickly, in an attempt to provide our country the theoretical methods and carry out a practically thinking.