Investigate The Financial Report In The Era Of New Economy

The development of new economy which bases on the internet technology and knowledge innovation is leading to the great social reformation of product style, lifestyle and thinking style. The era of new economy which has the character of globalization and information and has the innovation as the main pushing power promote new requirement and challenge.Financial report is one of the most important types of literature. It plays a key role in pushing reforming and opening, promoting the social transformation, as well as affecting the social life especially the macro compromising concensus. It is impossible to meet the need of media and life through the financial report with the past method and thinking style. The current financial report focuses on the era of network and knowledge economy which was not exist before. The actuality needs us to analysis the history ,situation and problem of the financial report, and promote the measures of it.With the change of social and media situation in the era of new economy ,it needs us to betterment the current financial report with the innovative thinking and system. We should make the financial report well with the opening mind, professional media mind, serving the public media mind, and make this innovative system systematism.The news practitioner who undertakes the financial report in the era of new economy, includes consciousness of knowledge standard, opening consciousness and global mind ,studying consciousness for life ,innovating mind ,the insight of the ordinary people, the consciousness of refinement ,the consciousness of the public acceptors, the consciousness of the conformity, the consciousness of mechanist optimize, the consciousness of market action as well as the consciousness of legal system .