Part Of Tv Financial Innovation And Survival Study

The birth of financial TV program is not by chance.On the one hand,it reflects the development of professional TV;on the other hand,it is a manifestation of the world economy.In recent years,the Chinese television industry is also emerging financial section,but there are so few that the audience will really likes to watch.How to innovate the Financial television program,how to get a place in the fierce competition,how to meet the financial needs of the audience? This is what this article should be explored.The development of Chinese television lags behind Europe and the United States and other Western countries.The development of financial television in the same case,Dow Jones & Company,CNBC,Bloomberg and other financial media,are the world's most major financial medias,Their development are valuable for the development of Chinese financial television. Shanghai's First Financial channel is positioned as a major investor-oriented financial media.Of course,China's social environment and the nature of the media are special,the experience of Europe and the United States can not be fully copied to China,We should digging our own characteristics,. Such as CCTV-2 Channel,after the previous revision,to keep its "largest economy in the" normative position,the provincial-level TV also take advantage of favorable resources for the implementation of financial and economic characteristics of the television program,such as Hunan TV's "Listen to my words." In addition,the local media,social institutions have made efforts to explore financial television's survival,for example,Jinan Business Channel,Shanghai,Ltd.We will discuss it in detail in the text.The characteristics of financial TV program determine that it is difficult to produce it.The major financial knowledge is difficult to understand for most of audiences,however,the majority of the audiences have the financial needs in the global economic crisis situation.Therefore,the television director of the financial section should pay attention to the acceptance analysis,should also pay attention to the practicality of programs and services.Traditional financial television programs have very few audiences;it is because television production staffs do not understand the economic,financial people do not understand television.So,we need to know the concept of financial TV first,television and financial should not be separated.We should pay attention to the contents of Finance,at the same time can not ignore the use of packaging fashion elements to meet the needs of the audience for the presentation format of the pursuit. Today,the Chinese television market is developing;the survival of program has become a question to producers.Financial section includes not only the operation of specific sections, including the operation of major financial program and the channels.This article will take CCTV-2 Channel,the first financial channel as an example to analysis.