Research On Financial News Report

In recent years, with the rapid economic development,Personal finance market has become increasingly active in China, the major media have also increased reports in this area. However, compared with the full development of the financial market, the report in this area is still backward. This paper aims to study financial news report in a quantitative and qualitative analysis, doing a comprehensive research of financial news reports using journalism、communication、economic、statistic and other theories. Firstly,I studies the definition of financial news report、the reasons of its rapid development and the unique features of financial news report. At last,it studies its role in our daily life. Then, I studies financial news reports of "China Business News"、"Money Week" and "Make Your Money" TV program to find useful suggestion to make good financial news report. Thirdly, I make a case study of the financial news report on the "The Beijing News", discusses some problems in making good financial news report. These problems include credibility、reporting philosophy and ways of reporting. After that,I will propose some countermeasure to theses problems at the end of this paper.