The Control Research Of Information Dissemination On Comprehensive Commercial Website

This paper takes the entertainment news on comprehensive commercial website as an example, promulgates a series of questions which exists in the entertainment news of the network, such as false information is in flood, a high degree of homogeneity, vulgarization trend intensified and so on. Although.These issues are more, strongly exist in the entertainment news, they are rather typical and representative in the disseminating of the Internet information. Therefore, this article cuts into by this achievement to discuss the control strategy of the comprehensive commercial website information dissemination, looking forward to providing some suggestions for a good network environment.This paper is divided into three chapters, the first chapter is devoted to the news broadcasting of comprehensive commercial websites, including the development of network news, Chinese major news and commercial websites' operation; The second chapter defines the network entertainment news, and through examples and analysis points out the number of representative issues and discusses its causes; The third chapter is the focus of the paper:first, the paper analyzed the challenges of two traditional control theories are facing on Internet; And then describes control necessity, that is negative influence which brings by undesirable tendency of the network news dissemination, mainly are the distortion of the truth; undermine the moral values of society, especially have great impact to the youth; discard a sense of social responsibility, resulting in declining media credibility; ossifying audiences' thoughts. Finally, produces this article's viewpoint: control needs self-regulation of the industry and the whole society's (including practitioners and audiences) media literacy can finally complete. But this article also clearly realizes, although self-regulation can finally solve the questions, it belongs to the moral category after all, also has its barrier, therefore, the technical method and the social surveillance are two effective safeguards.