| The development of science and technology for the production of human life, the profound impact of spiritual consciousness and ideological value is beyond doubt.Both the "technological determinism" or "non determinism",two simply consider technical factors, ignore the science and technology invention or discovery,development and use of specific history the social, cultural and other factors, the follow, these two views are not so desirable. Any technology inventions are likely to be "double-edged sword",in a specific historical stage of development or the specific economic and social environment, this technology will become the driving force for promoting economic and social development, but the passage of time the After the social problems arising in the process of application of this technology include cultural values and ecological problems will follow. Take the new media technology,we should fully tap and play it on the development of human society especially the positive role of production and life, but also as far as possible to avoid because of the new media technology to achieve the negative effects of the best examples of the tendency of the pan entertainment news is the negative influence.The wheel of history have entered the smart technology era, in this context, the new media technology every day. Driven by market economy in the retrofit of interests,new technology and new media based on the explosive growth of the media and entertainment news tend to become more and more serious. The rapid development of new media technology can be said to provide a platform for Pan entertainment news the news, the pan entertainment phenomenon intensified, the news of the non ethical issues of human society should be intensified. To prevent the entertainment news spread through technical means, to the amusement of the news to the normal track.News entertainment has become China's media ethics especially the moral construction of news field urgent To solve the problem. With the development of science and technology as the starting point,analyzes the influence of science and technology for news entertainment, and from the following aspects of the new media era of news entertainment is discussed: first of all, through the comparison of the new media and traditional media that the advantages of new media, to explore the causes of China news entertainment the news entertainment as well as from the US comparative study, from the perspective of philosophy of Postmodernism to the structure of the traditional morality and value,the media and the audience involved in this field of Pan entertainment wave interpretation from the angle of reality; secondly,to bring news entertainment problems and resulted from ethical consequences for people “ The impact of the two aspects of society" and discussed; thirdly,the entertainment news on ethical consequences and ethical norms to further explain the era of new media news and should follow the value orientation, and from the "true","good","in-depth analysis of beauty" in three dimensions. Guided by socialist core value in view of the news media "self-discipline" and relevant laws and regulations of the "discipline" as the path to strengthen the new media ethics construction of news communication era,to build a healthy and active,reasonable and orderly, a strong sense of social responsibility of news entertainment environment. |
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