Localization And Development Of The News Program Of Local TV Station

Since reform and opening-up of China, the local TV station has a soaring quantity, develops swift and violent, becoming an indispensable part in Chinese TV structure, however, local TV station and it's news program are confronted with strong challenge. The news program is as representing the height standard of TV station and determine the audience rating, the level of audience rating concerns the social prestige and economic benefits of the TV station. But under the restrictions of a great deal of unfavorable factors, how to shape the brand of the news program of local TV station? This subject plans through investigating and analyzing the outside surrounding of local TV station, researching its characteristic and advantage, probing its one's own development trend , hope to inspire the promotion of the news program of local TV station of our country to some extent.