Research On The Localization Development Of China TV Music Reality Show Program

As a new form of television programs, Reality Show in China has gone ten years time. With the precipitation and accumulation, types of Reality Show is gradually develop and progress in our country. In 2012, " The Voice of China " swept the country and the emergence of " I'm A Singer," " The Most Beautiful Harmony " represented by a series of excellent Music Reality Show, highlights the blowout situation of the Music of TV Reality Show. The audience are filled with the atmosphere of entertainment, then the " I'm A Singer," "The Most Beautiful Harmony " and other Music Reality Show off why can lead out, it is the core of the thesis.Based on an analysis of the reasons for the outstanding success of the program, as well as facing the developing needs of the future programs in our country, which regards the Music of TV Reality Show as the main line, the analysis of the ways of localization is also the thesis of this article.In response to these research directions, we use the method that combines the following three methods: the method of reading literature, the method of comparative analysis, the method of case study. Through the guidance of theoretical concepts from the definition television Musical Reality Show, start to read Music Reality Show localization domestic evolution as the core set of domestic development background Music Reality Show, the localization of the evolution of the reasons for success and inspiration to the radius anatomy demonstration.Firstly, from the research context, this paper is divided into four chapters. First chapter from concept definition TV music reality show to start, in the analysis of the domestic television reality show features music and type at the same time, integration, summed up China TV music reality show localization and development process, including localization the meaning of the definition, localization of TV music show real causes for the development, and on this basis to analyze research development perspective, combing the two stages in the rapid development of China's domestic TV Music Reality show.Secondly, at the face of these difficulties, our Music Reality show trys to make innovations and changes for localization. The third chapter of this article, "I Am a Singer," "the most beautiful harmony" excellent conduct detailed case study of the localization program development, were broadcast mode, program marketing positioning thinking from the program,the program narrative strategy, a program to demonstrate four dimensions, summed up the localization process of a profound impact on the development of our audiences, the television industry and the resulting social cognition.Finally, based on the successful experience of the localization of evolution brought about such content is king, the audience headed stick scrutiny detail, innovative path to build qualityprograms; promote marketing model diversification through integrated marketing. Therefore,Reality TV music program as an important future form, how its pace of development, it is worth us to explore and analyze. In view of this, chapter four of this paper from the program structure,innovative ways of marketing category, program copyright considerations were analyzed from four angles and also hope that through this research, for the Music Reality show, can contribute to the same type of program innovation in the localization of the transformation process and open up new ideas.