| Opposite in the province class broadcasting stations and national broadcasting station to say, Chinese local broadcasting stations, including provincial capital city broadcasting stations and the ground class City broadcasting stations, are weaker in the real strength. They also have more restriction. They broadcast in the limited region, and face the competition with province class broadcasting and national broadcasting. Regardless in the funds or in the resources, they are placed in bad situation. Only finding out a road which suits an own development, they can exist in the market competition. Nanjing Broadcasting Group is the first vice- province class city broadcasting group approved by the state administration of radio film and television, and the only provincial capital city group in the reform of the national cultural system. The result of the reform is that Nanjing Broadcasting Group got a very big development in the medium competition. The experiences of the reform can give the other local broadcasting stations some revelations. Through the objective analysis to the condition of Nanjing Broadcasting Group and the holistic condition of the local broadcasting stations, the writer discovers the character and the problems of the local broadcasting stations. At the same time, the writer analyzes the successful or unsuccessful cases of the other domestic and international medium to finding out the parts which local broadcasting stations can use. Finally, the writer gives some advices to the future development of the industrialization of the local broadcasting stations. In the present stage that the local broadcasting stations are still weaker in strength and have no strong competition, the writer gives some strategies that the local broadcasting stations can be used in some aspects. |
