The Localization And Creative Ideas Research Of ETV Programs

With the arrival of the knowledge economy and the information age, the market demand about educational programs is increasing. But the ETV spread result is not satisfactory, In addition to the objective reasons of the ETV management system, information resources and network media impact, one of the very important reasons is the education program creation concept is not clear. The uncertain creation concept is the most important impact to the educational programs positioning. Currently the majority of our educational television channels in programs positioning and orientation exist many problems. Some positioning is broad very much, broadcast content is wide, loss the education characteristics, large and comprehensive, so the education television become the integrated television; Some positioning is too narrow, the television become the Classroom house, so the education television becomes a "teaching television" and just use the TV shortcomings (flashing and off),which lost the television strengths. Because of the unclear programming concepts, the programs lack of the target, and the channel structure chaos, so that the superiority of professional channels professional full play. In addition, there are many problems such as educational programs topics, program structures, style of presentation, the forms of communication and many other problems arising from the lack of program creation concept to be resolved.The thesis analyzes the content positioning, Program forms, performance characteristics, program types of CCTV science and education channel, Chinese Education Television, famous overseas education programs first. Then analyzed the program localization characteristic of wuhan yuanlai Culture communications limited company. Has obtained the basic trends of Chinese education television program creation idea through these content analyses, elaborated the enlightenments to Chinese education television program creation from these creation ideas. Namely the education television program needs persists "the education characteristic, the television essence". The education television programs move towards humanities tendency and populace, gradually strengthens the education program service consciousness, even more pursue the program manifestation diversification, make the education television program not only attractively, but also must interesting, beneficial. The paper finally enumerates some concrete creation practice under the instructions of these creation ideas.