A Study Of Urban Newspaper Transformation In New Century

The urban newspaper has made a notable impact in the press circles since it was published. Some of the urban newspapers advance a new concept of "new mainstream media" based on their previous development after entering the 21st century. This concept is followed with a series of changes on news principle and news reporting of these urban newspapers. This thesis studies on the transforming urban newspaper and longitudinal analyzing its development history, restoring to the original environment of its emergency, probing into the political factor, market factor and audience factor of its success. The thesis makes a research on the changing concept of the urban newspaper as well as describing its developing stages. Apart from making the history clear, the thesis tries to summarize the reason of its transforming. After making a thorough analyze on the positioning of "new mainstream media" , the thesis draws a conclusion that the urban newspaper still belongs to comprehensive popular newspaper. Moreover, this thesis analyzes the characteristics of its news reports after 2000. This thesis also makes a discussion on changing of the distribution strategy and the personnel management before and after the transforming.After analyzing the transforming of the urban newspaper, the thesis advances three trends of its development. The transforming is still on its way while the new structure of China's newspaper circle is forming. It is hoped that the analysis of the urban-newspaper transformation can provide references to other types of newspaper taking the same acts.