Transformation And Breakthrough Of Urban Party Newspaper Review

City Party Newspaper is a part of the Party Newspaper system architecture, and its status after the provincial party newspaper. According to incomplete statistics, there were about320City Party Newspapers, covering40%of the Municipal Newspapers. In the newspaper media, the City Party Newspaper is a powerful propaganda strength, and it plays a flagship role in the spread of public opinion. City Party Newspaper is both the party and the government policies and regulations propaganda window, and also is the public opinion of masses feedback platform. City Party Newspaper needs through comments to play a role of communication between the central government and local government. However, in a competitive newspaper market, the City Party Newspapers does not occupy a dominant position, even marginalized. Comment is the soul of the newspaper, founded opinion pages is essential, which is the successful transformation way for today’s newspaper. Since Shenzhen Special Zone Daily for the first time opening review version named "Qun Yan" in1998, opening opinion pages has become one of the big measures in City Party Newspaper transformation. However, the current domestic research results about City Party Newspaper commentary is less, this topic research has not caused extensive concern of academic circles. This topic plays an important role in exploring the status quo of City Party Newspaper comments, the survival of Shaanxi City Party Newspaper comments, and the reasons for the confusion faced, looking to break a path and so on.This thesis, on the one hand, makes A Case Study of Shaanxi City Party Newspaper comments, then compares with the City Party Newspaper comments of Guangdong, Jiangsu and other provinces, in contrast to find out the defect and deficiency of Shaanxi City Party Newspaper comments. On the other hand, from the comparative study between the comments and the Metropolis daily comments, Evening news comments, to analysis the characteristics of city party newspaper reviews performance in transition. In this paper, the ultimate goal is putting forward the development path and the future trend selects of Shaanxi City Party Newspaper comments on the basis of discussing the City Party Newspaper how to promote core competence.The first part of the paper mainly explained the background and significance of research, analyzed the necessity of City Party Newspapers’study, then discussed the research goals, organized the research status of the City Party Newspapers over the years, at last, described research methods, goals and innovation of this paper.In the second part, the paper focused on the summary of the overall states of the City Party Newspapers comments, including the definition of City Party Newspapers comments, history evolution, development status and the basic situation of Shaanxi City Party Newspapers comments. By analyzing. the paper described the necessity of the existence of City Party Newspapers comments. The third part of the article mainly discussing why the City Party Newspapers comments transformation, analysis focused on the transformation feature. Because by the characteristics of the transition, we could see the reasons of City Party Newspapers comments transformation. In addition, this part also included the general characteristics of transition and the differences in the process of transformationIn the fourth part, this paper took Shaanxi City Party Newspapers comments as the research object, based on analysis of the present situation, discussing the puzzles in transition, and then analyzed the reasons.In the last part, this paper explored the path of the City Party Newspapers comments transformation. To enhance the core competitiveness of the City Party Newspapers as the breakthrough point, for helping Shaanxi City Party Newspapers comments look the paths of breaking through difficulties, then predicting the development trends of Shaanxi City Party Newspapers comments in the future.In the conclusion part, the paper summarized the opinions and conclusions of this topic, and this article briefly discusses the deficiencies and the areas for improvement in the course of the study.Through the studies of City Party Newspapers comments transformation, on one hand, this article provided some suggestions and learning for regional media how to play a role in public opinion, communication, and to provide information, on the other hand, the paper enlightened print media should focus on the developments of comments and explore the impacts of comments on the media.