The Study Of People’s Livelihood News’ Transformation On Metropolis Daily Newspaper

The people’s livelihood news is central to the metropolis daily news reports. After the boom of adolescence, its development gradually caught into a bottleneck of tabloidization, homogeneity and pettiness. Under the all media background, the competition of the people’s livelihood news in metropolis daily Is intensifying, so the transformation become the inevitable trend of the people’s livelihood news’ development in the metropolis daily newspaper.The transformation of city people’s livelihood news is embodied in the theory and practice two levels. In terms of theory, with the introduction of American public news and audience fragmentation theory’s further development, the present transformation of people’s livelihood news focus on two trends: the mainstream of the people’s livelihood news and the focus of the people’s livelihood news.In the actual report, the transformation reflects in the following aspects: the theme of he people’s livelihood news transforms from the small livelihood issues to the import issues; the construction of public opinion ‘s environment transforms from the sharp critics to the rational builder; the citizens narrative structure framework transforms from the \ "negative + recipients\" to the \ "positive + powerful framework\";it also transforms from reflecting the problem of the people’s livelihood to providing the channel to solve the problem of the people’s livelihood, and its strategy transforms from the closed opposability to the opening cooperation.At the same time, the community, and the business class people’s livelihood news emphasizes the characteristics and interaction.However, because that the mainstream media’s positioning is not clear and the community news is hard to get rid of commercial interests, it makes the transformation of people’s livelihood news in metropolis daily exists some problems such as the discourse of mainstream, pseudo mainstream, Lack of farmers reported and media offside. It should improve from these ways: report way, reporting angle, the value orientation, the transformation’s and so on. Transformation is the inevitable trend of the people’s livelihood news on the metropolis daily. The metropolis daily newspaper should choose a rational localization transformation way according to the actual circumstance of the audience and the media reporting experience.It should combine the online content and offline services, and then build the people’s livelihood news features.