Cell Phone Newspaper-the Fusion Of Newspaper In The New Century

With the rapid development of science and technology, we already do not be separated from cell phone, so we call the cell phone "shadow media" and "media with temperature" affectionately. More and more people accept and recognize the opinion that "cell phone is not just a communication tool, and is a kind of media". As a kind of new media, the cell phone is a reading terminal of accessing to news and information by people widely. No doubt, cell phone newspaper is a revolution of newspaper in new times, an important channel digital newspaper publishing. Compared with traditional newspaper, cell phone newspaper has its own unique advantageous position, that's also the reason of its rapid development in recent years, and even be seen as the hope of rejuvenation to newspaper.As a kind of new modes of transmission and effective means, the cell phone newspaper bring us convenience, at the same time it also give us a lot of constraint. What practical strategies and measures can we take to deal with them? It's the main study purpose of this paper. This paper introduces mobile newspaper coming out in the new media environments, definition, current situation and the profitable and business model of cell phone newspaper, then give a macro-impression to the readers. Here analyses the mobile newspaper's characteristics and meaning of communication studies are this paper's focus. That's also its advantage and reason of rapid development. Whether the impact of development to the traditional newspapers, or as a platform for the "grassroots" to provide equal opportunity and participate in the news; Whether it has changed the balance of the spread, or for the dissemination of the significance, the effects are important and give us guide to our lives. Just like one coin has two sides, mobile newspaper has also two sides: advantages and disadvantages. The paper points the shortcoming of mobile newspaper in the process of development, and the solution to them. They will make mobile newspaper get better and better. And the paper looks forward the prospects of mobile newspaper from four aspects. At the end of the paper, it's certain that mobile newspaper will form unique characteristics in all kinds of media with the development of science and technology.