Research On The Guidance Of TV Media In Public Crisis Events

At present, China is in the critical period of"economic transformation"and"social transformation", facing a grim situation of the crisis-prone. In the last few years, the paroxysmal social public crisis poses a great threat to social stability, economic development, and people's well-being. Such as the southern ice natural disasters in early 2008, the"3·14"in Tibet Riots, the"5·12"earthquake in Wen Chuan, and the"7·5"violence in Urumqi, ect. In the following several years, China will meet a serious challenge in the crucible of events, especially for paroxysmal social event. Mass media plays a more and more important role in handling many public crisis, even many influence the course or solutions to a certain extent. The article will be a simple comparison newspaper and periodical, broadcast, Internet and television these four kinds of mainstream media in public crisis in the advantages of guiding public opinion, mainly studies how to improve the TV media in public crisis of consensus guidance function. TV media in the"5·12"Wen Chuan earthquake's crisis report that played the very good public opinion guidance role, can indeed be called a model for Chinese TV crisis report. This article will summarize the successful experience that TV media guide public opinion in Wen Chuan big earthquake, discusses the new ways and means for future crisis response TV media coverage, improve capacity to provide reference and guide public opinion.