| With the dividing and the recombination of Chinese telecommunication industry, every telecommunication enterprise has unusually presented the fiereterogeneity pattern of homogeneity and heterogeneity. Because of the competition of corresponding environment, focus of telecommunication market has changed from production to brand, service and client. Who can establish long-range favorable cooperant relation with their client and hold the resource of client, attain trust of client and analyze requirement of client at the same time, who can offer client high level intimate service and raise the core preponderance."Client first, Service cannily"is common cognition, which has been received by a lot of corporation. More and more corporations pay attention to a new venditional concept—customer relation management (CRM).Customer's relating to management system is the information processing that the business enterprise develops latent customer and keeps old customer terrace, seem to be particularly important in the gradually vigorous competition between each telecommunication business enterprise.It is collecting the foundation of[with] data information and the strategic resources of customer's management of the customer's market research information, customer up, collect the related data of charge, service, the net systems such as tube and finance etc. automatically, build up quickly, the overall and accurate new customer accept business, adding a need to accept and breaking down processing passage, building up perfect cash award management and business agent to manage system, establishment integrity of customer satisfaction valuation system.Set up empress of customer's relating to management system is the foundation that customer manages a work, making analysis customer to consume mental state and consume trend, raise customer's loyalty and discover the important means of biggest customer of income, can raise the core competencies of business... |
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