The Design And Implementation Of Telecommunication Enterprise Customer Relationship Management System

China's telecom enterprises restructures strategically.Company is in development pattern with virtutous competition,which requires different levels sub-companies comply with the laws of market development according to its own characteristics,improves the service quality to win victory in the fierce competition.Customer is an important component in the development of an enterprise.Developing potential customers according to market demand at the same time retain old customers is an needs to be solved important issue in our communication enterprises.This system mainly includes the following aspects:(1)This system improves data processing and discovery ability to potential customers by data mining technology and predictive analysis of overdue customer.Implemented Various aspects of work such as professional work,interphase work and function work.(2)Determine the system to achieve the set goals by applying software engineering theory analyzes and solves the problems.(3)Customer data information management,customer security management,customer service management and statistics and analysis of management function module construct this system.A variety of one to one" customer service is carried out.(4)Services are faced to scattered customers and other categories of customers.Statics and analysis achieve a guide decision-making data.The expected development goals has been fully realized.This system meets the conditions of input and further verifies the functional integrity and performance reliability by testing.Data mining technology can bring the basis of decision-making,enterprise can satisfied customer request more targeted and better service to customers by use the system,at the same time the prediction and analysis to the customer loyalty improved enterprise ability which more clearly have an idea of customer information.