Study On Cross-Media Management Of Publishing House

As the technology of information spread is reformed continually, the limits among all kinds of medias that were formed historically are desalted step by step. Several years ago, the cooperation between the publishing industry and the press industry had come forth. As the important method to boost up the publishing house's strength and the competence to withstand the impact of foreign capital, and also as the main way to share in resource to expand the corporation, the mode of cross-media management is gradually adopted by more and more publishing houses. In the past years, all kinds of medias have tried for cooperation with each other to make progress. Whether to study and use for reference of successful experience of foreign publishing houses, or to research the actual development of our domestic publishing houses, we can conclude a conclusion: the cross-media management has became to one of the crucial development directions of our publishing houses in the future.However, the cross-media management is not the jack-of-all-trades, many domestic publishing houses run into debt consequently. So the study on the principles, the directions and the patterns of cross-media management will help us to acquaint ourselves with the method, and the study may can direct our practice.This dissertation is divided into four parts. The first chapter overviews the signification of the cross-media management and the actuality of cross-media management in foreign publishing industry and emphasizes on the impact which the cross-media management is on domestic publishing houses. The second part expatiates the close relationship between the core competence of publishing house and cross-media management and points out that publishing house must based on core competence to develop cross-media management. The third part discusses the directions and patterns of cross-media management and put forward correlative suggestions. The last chapter analyses the tasks that publishing house should attach importance to when it implements cross-media management.