Prospering With Talent: Talent Is The Base Of The Core Competence Of Publishing

After enter the new century, the publishing has had a period that almost everything is changing. The further the process of China's market transition goes, the fiercer the competition of the publishing becomes. Therefore, the issue which we publishers focus and analyze most is how to maintain the advantage in the market, and how to enhance the core competence of publishing.By analyzing the present condition, the necessary of enhancing the core competence is pointed out when the environment outside changes and also the same that talent is the base of the core competence of publishing. In the meanwhile, the present condition of publishing talent's professional quality cannot meet the needs of publishing development. Given some possibilities, improvements are considered. Government, publish industry and universities should be united for the talent training, after that, the core competence of publishing could be enhanced for the new global competition.