Opportunity For China's Network Media

Since the 90' s, the Internet makes a huge development with its unique advantage, and has gained an important position in China' s medias. The Internet media is searching for its way of development. Although it has achieved great advance, the Internet media is still in the stage ofextensive management-depending on simple information conformity toadvance the visitors flow and gain the advertisement such as information hyperlink, transshipment, and special topic, but this is a way to ignore the brand establishment.In the new environment of media made by severe competence and multiple communication skills, the Internet must find its core competence for its development. Well conform information shows the way for china' s internet media . The author takes the view that the core competence of the Internet media is to conform the information profoundly, and analyzes the connotation of the information conformity from three layers with large amount of examples. It gives the answers that how important of information conformity, how to conform the information profoundly, and what' s the significance and role of information conformity, and so on. Finally, the author focuses the problem on forming its own core competence and creating its own brand, and expects to theory exploration for Internet future development on the point of information conformity and creating brand.