A Brief Analysis Of The Current Situation And Development Of The Financial Public Account "Outer And Outer"

In recent years,with the improvement of China's national economic level and the popularization of financial knowledge,the public's demand for financial management has begun to flourish.At the same time,in today's Internet era,relying on the huge flow of We Chat,We Chat official account has also become one of the important channels for domestic netizens to obtain information.The empowerment of content and technology also enables more and more "We Media People" to have the "transmission right".Due to its professional content and high relevance to the interests of some users,many original "We Media" public accounts of finance and economy also appear in this field.At present,in China's academic circles,there are relatively few researches on original financial and economic we-media,and most of these researches are based on traditional official media,because it is necessary for this paper to conduct academic researches on original financial we-media public accounts.In this paper,from the original number of finance and the public the table in the appearance,based on the ?Inside and outside? content analysis method,and the domestic and foreign related literature research method,at the same time the article also on transmission,put forward on the scholar's communication "5W" model,to the public,the table in the appearance of communication strategies and communication effect of related research.Through the study,it is found that the communication strategy of?Inside and outside? has the following characteristics: creating "in-depth industry research analysts" on the communication subject of public accounts for content creation;The communication target is mainly for capital market investors,listed companies,business research enthusiasts,etc.The target users are mainly post-80 s and post-90 s,and the content is deep and professional.Communication channels mainly through the ?Inside and outside? We Chat official number,as well as other financial mainstream media forwarding and sharing for the ?Inside and outside? official We Chat official number for drainage,increase We Chat public number exposure;In addition,this paper also aimed at the ?Inside and outside?We Chat public number existing problems and improvement suggestions for the relevant discussion.