The Competitive Tactics Of The Home Periodicals In China At The Present Stage

The home periodical is one of the varieties of stable magazine on the periodical market at present. In recent years, as periodical marketization and sound of one's walking of industrialization being louder and louder, the home periodical has been developed rapidly too. The start publications of Trends Home in 2000 and Rayli Home in 2001 sprouted the home magazines of our country. The appearance of others expanded the troop. Since then on, the home magazines developed so quickly. Now, the home magazines have been one of the most active kind of magazines in the market. Grow stronger day by day in the white collar colony, under the relatively firm situation of reader's colony; its momentum issued should have a good prospect. However, compared with international similar periodical, the home magazine periodical of china starts relatively late and exists obviously more insufficiency.This article made an all-round carding for the operation of the home magazines in our country through the sampling analysis, and applied the related theories to expound it, introduced the successful experience of famous home magazine of our country. The article pointed out the troubles in the operation of the home magazines and the challenges faced to, in order to find the new way to make the operation mode more efficient.