The Living Current Situation And Developing Trend Of Broadcast & TV Newspaper

Broadcast &TV newspaper is a kind of special newspaper existing in China. This kind of newspaper had its prosperity in 1980s-1990s. After that the Broadcast &TV newspaper began to decline not only on circulation but also in advertising income. Especially in the end of 1990s this kind of newspaper stepped into the winter in its developing history.This thesis Wish to find the reason that the broadcast & TV newspaper is in the inferior step, propose the countermove, prove the necessarities and possibilities of its existing, attempt to supply the feasible pattern to the broadcast & TV newspaper by analyzing the development history, type of appearance at present, reader location and living space ,ect.First section in the article is the introduction .Chiefly introduces researching target and the aim ,present researching situation , researching process and researching means. Second section reviewing the history of broadcast & TV newspaper development .Divided 50 years history into four periods-embryonic stage , developing stage, mature stage and decline stage. Analyses the relationship between the social background and distinguished features of newspaper in every period: this theories is the first theoritical contributes. The second section proposing some fundamental theories presenting the definitions to begin with. Through enumerating repudiating extracting and purifying these conception, 1 give a new definition what is the second theoritical contributes.The third section give the meticulous analysis and directions to present situation of the newspaper.This section is divided into two sections: the first section analyses theappearance of newspaper. Under the social and economy conditions nowadays, thenewspaper presents the distinguishing feature form the past -The magazinc trend isobvious, extensive location ect. The second section probes into the political environment restriction, alternation of reading environment medium environment alternation and it reacts for analyzing. Gives reasons for the hard circumstances for newspaper and point out the core problem is the environment changing speedily. Be subjected to the vast of tremendous shock of system restriction and the outside worldSeeding the TV newspaper reacts tardy , Not catch up with the change in marketplace , can not swiftly adapt to the environment. This is the third contribution.The 4th section analyses the living space of newspaper. Through describing the market demand and audienl's needs ,supply data and example to prove the newspaper should and need live. This section denounced that the broadcast newspaper "Uselessly " . Proposes that the newspaper not merely will not die out now . But also afterwards yet. This is the fourth contribution. Besides . This section compare the broadcast& TV newspaper with foreign TV-guide magazine. This comparison is from totally dilferent angle with past researchers which made the conclusion international. This is the innovation five.The 5th section is the conclusion section. The preceding analyses provides theory bedding and the substantial evidence foundation. In this section I extract and purify out one concept: The function of this kind of newspaper is not merely give the magnanimity message to readers but to escort information receivers to contact with the information that they need. It is the sixth article innovation. Besides, Proposing that broadcast& TV newspaper ought to lay stress on resources sufficiently and the deeply opening up. Finally proposes two kinds of approaching development patterns. This is the seventh innovation. The end is the article conclusion section.