The Analysis Of Competition And Future Trend Of Thailand’s Newspaper Industry

More than167years history of Thailand’s newspaper, it was faced crisis for many timesduring the industry development. The newspaper industry have been solving the problem thatcame from every kind of crisis with following method, for example releasing the news thatgive an advantage to the government, giving news attention to talk of the town, adding morevarious news content and sparing more space for advertising. Nowadays the main factors thateffected Thailand’s newspaper industry the most are Thai people daily life’s needs and theworld economy. In the information era, new media is become the factor that starting affectThailand’s newspaper. Thailand’s newspaper need to improve the contents, layout and itscompetition strategy to be prepare for the new coming up crisis.The main of research problem1)Thailand’s competition situation including newspapermarket, distribution, advertising and policy situation)2) analysis of Thailand’s newspaperchallenging including policy incline, the curiosity of newspaper crisis and the new mediaimpact.3) Thailand’s newspaper industry coping strategies including industry self-regulation,norm construction, multi solving economy crisis method, energetic response to new media.4)Predetermination of Thailand’s newspaper industry development trend including the availablespace for development, the implement of diversification strategy, miniaturization publishingand the achievement of multifunction reading.。Main research method1) Qualitative researching method by deep interview16newspaper companies which are the editor, business consultant, exclusive editor, andjournalist.2) Qualitative research method by studying the information such annual report,income and outcome summarize, expends report, annual gross profit from Thailandgovernment organization such Thailand Commercial development department，Thailandconsulate, Thailand Stock Market exchange, Thailand National Statistic office. My researchis the analysis of Thailand’s newspaper industry completion，analysis the problem duringThailand’s newspaper operation and provides the solution and also predicts the developmentof newspaper future trend. I strongly hope that my research will useful and be able to providethe great reference for Thailand’s newspaper development.