Analyze On Trend Of Chinese Periodicals And Objective Measurements After China Entry Into WTO

With China's entry into WTO, many hindrances and gaps between China and the international community are to disappear. China is to be involved in the global system of information media more deeply, and Chinese periodicals will facing the pressure of international media and hore competition.For the progress, such as how to play the role of media and how to communicate advanced Chinese culture ,Chinese periodicals ,under the planed economic systerm for a long period, now facing the unpredented challenge from market economy. This essay roughly analyzes,with China's entry into WTO, the pressure brought to Chinese media,the current Situation of Chinese periodicals, and the gap between Chinese and foreign periodicals as well as the trend of preriodicals of China. It puts up with according measurements in terms of market quality, enhancing creativity, brand and scale management of periodicals, and digital periodicale.